1 Hour to Your First Paid Newsletter
Pick the right platform, set up paywall, and ship your first paid issue with a proven template
By the end of this hour, you'll have a live paid newsletter with your first issue published and ready to collect subscribers who pay you monthly.
ð¯ What You'll Build
A professional paid newsletter on your chosen platform with:
- Paywall configured ($5-15/month pricing)
- Your first issue published using our proven template
- Subscribe buttons ready to convert readers into paying customers
You'll see a live newsletter that looks like this: Clean header with your brand, compelling subject line like "The 3 AI Tools That 10x'd My Productivity This Week", and content that makes readers want to subscribe for more.
â±ïž Time Breakdown
ð Prerequisites
- A topic you can write about weekly (tech, marketing, finance, etc.)
- Email address for platform signup
- Basic writing skills (you write emails to friends)
- 30 minutes of focused writing time
Step 1: Choose Your Platform (0â12 min)
Compare the three best platforms by signing up for free accounts and testing their editors.
Substack - Best for beginners
- Go to substack.com, click "Start writing"
- Create account, choose your newsletter name
- Test the editor: simple, clean, handles paywall automatically
- Pricing: Free, then 10% of revenue
Zhubai - Best for Asia/China market
- Visit zhubai.love, click "åŒå§åäœ"
- Create publication, test Chinese/English support
- Check payment options (supports Alipay/WeChat Pay)
- Pricing: Free tier, then 8% fee
Lemon Squeezy - Best for full control
- Go to lemonsqueezy.com, create account
- Set up product, integrate with your website
- More setup required but lowest fees (3.5%)
- Best if you already have audience
Pick the platform where the editor feels most comfortable to write in.
Checkpoint
Can you successfully create a draft post and see the paywall options in your chosen platform?
Step 2: Configure Pricing & Paywall (12â25 min)
Set up your subscription tiers using psychology-backed pricing.
For Substack:
Monthly: $7/month
Annual: $70/year (save $14)
Founding Member: $150/year
Navigate to Settings > Payments, enter:
- Monthly price: $7
- Annual discount: 17%
- Enable founding member tier
- Write benefit descriptions: "Weekly deep-dives + community access"
For Zhubai:
æä»: Â¥29/æ
幎ä»: Â¥299/幎
Go to 讟眮 > ä»èŽ¹è®Ÿçœ®, configure WeChat Pay/Alipay.
For Lemon Squeezy: Create product tiers:
{
"basic": "$5/month",
"pro": "$12/month",
"annual": "$99/year"
}
Test the checkout flow by making a $1 test purchase to yourself.
Checkpoint
Can you see a working subscribe button that leads to a payment page?
Step 3: Write Your First Issue (25â45 min)
Use this proven template that converts browsers into subscribers:
Subject: The [Number] [Tools/Secrets/Mistakes] That [Specific Result] This Week
Hook (2 sentences):
"I spent 47 hours testing AI productivity tools this week.
3 of them literally changed how I work forever."
Preview (what paid subscribers get):
⢠Tool #1: [Name] - saves 2 hours daily on [specific task]
⢠Tool #2: [Name] - automates [specific workflow]
⢠Tool #3: [Name] - [specific surprising benefit]
Free teaser (give away tool #1):
[150 words explaining first tool with screenshot]
Paywall:
"Want the other 2 tools plus my exact setup process?
Subscribers get the full breakdown below ð"
Premium content (subscribers only):
⢠Detailed breakdown of tools #2 and #3
⢠Step-by-step setup screenshots
⢠My personal workflow integration
⢠Bonus: 5 tools that didn't make the cut (and why)
Call to action:
"Try [main tool] this week and reply with your results.
Next Thursday: My system for [next week's topic]"
Replace the bracketed sections with your specific content. Write about something you genuinely use.
Step 4: Polish & Publish (45â55 min)
Make your newsletter visually appealing:
Add these elements:
- Header image or logo (use Canva free templates)
- Bullet points instead of long paragraphs
- Bold key phrases like tool names
- One screenshot per tool mentioned
Substack formatting:
# Main headline
## Subheadings for each section
**Bold** for emphasis
> Quotes for key insights
Test before publishing:
- Send yourself a preview email
- Check mobile formatting
- Verify paywall appears correctly
- Test subscribe button works
Click publish when everything looks clean.
Checkpoint
Does your published newsletter have a clear value proposition and working paywall?
Step 5: Ship It (55â60 min)
Launch your newsletter to the world:
Share on social media:
Just launched my paid newsletter: [Title]
Week 1: The 3 AI tools that 10x'd my productivity
(Giving away tool #1 free, subscribe for the other 2)
Link: [your newsletter URL]
Post in relevant communities:
- Reddit (r/entrepreneur, niche subreddits)
- Twitter with relevant hashtags
- LinkedIn with professional context
- Discord/Slack communities you're in
Email your network: Send personal messages to 10 friends asking for feedback, not subscriptions.
ð Congratulations! You now have a live paid newsletter. Your first subscriber will feel amazing.
ð Bonus
- Set up automated welcome sequence for new subscribers
- Create a free lead magnet to grow your audience
- Use ConvertKit integration for advanced email marketing