App Store + ASO in 1 Hour

Type	Example (nap app)	Where it goes
Main keyword (1)	nap timer	App Name / Subtitle
Core synonyms (2–3)	power nap, sleep timer, afternoon nap	Keywords field
Long-tail (2–3)	25 minute nap, work nap, polyphasic	Keywords field

Scoring

Each word, check two numbers:

Difficulty ≤ 40 (an indie can reach top 10)
Traffic ≥ 20 (people actually search)

Use only words that pass both.

Step 2: Name / Subtitle / Keywords (10–20 min)

App Store Connect gives you 3 fields. No overlap between them is the optimal play.

Field roles

Field	Chars	Role	Example
App Name	30	Brand + main keyword	`NapKit: Nap Timer`
Subtitle	30	Benefit + secondary keyword	`Power Nap & Sleep Tracker`
Keywords	100	Long-tail, comma-separated, no spaces	`afternoon,polyphasic,25min,siesta,recharge,energy,focus,sleep,coffee,break`

Naming formula

[Brand]: [Main keyword phrase]

Compare:

❌ NapKit (brand only, no keyword, won't rank)
❌ Nap Timer Power Nap Sleep Sleep Timer (stuffing, review may reject)
✅ NapKit: Nap Timer (brand + main)

Description

4-block structure, no stuffing, plain language:

[Line 1: core promise, restate the ad copy]
[Line 2: which specific scenario it solves]

✓ [Core feature 1]
✓ [Core feature 2]
✓ [Core feature 3]

[Subscription disclosure: price, trial, auto-renew, cancel method]

Don't fill the whole page. Reviewers hate long descriptions, users don't read them.

Step 3: Screenshots (20–40 min)

The first 2 are everything

Search results show only the first 2–3 screenshots. These have to make a user want to download without reading the description.

Screenshot 1: Pain + promise

┌─────────────────┐
│ "Never sleep    │   <- One-line promise, big and bold
│  past your nap  │
│  again."        │
│                 │
│  [Main screen   │   <- Real UI screenshot
│   capture]      │
└─────────────────┘

Rules:

Write the result, not the feature ("Never sleep past" not "Smart timer")
Max 5 words per line, large and bold
Brand color background (no white — invisible in results)

Screenshot 2: Core action demo

Show the user doing the thing they care about:

┌─────────────────┐
│ "Pick 20 mins,  │
│  hit start,     │
│  we'll wake     │
│  you up."       │
│                 │
│  [Core action]  │
└─────────────────┘

Screenshots 3–5 (optional)

3: Differentiator (something competitors don't have)
4: Social proof (review screenshots / user quotes)
5: Paywall value (let users see what paid unlocks)

Tools

Mockuuups Studio - auto device frames
Screenshots Pro - lots of templates
Or just Figma + iPhone mockup

Don't

❌ Huge device frame, UI too small to read
❌ Text < 36px (it's tiny in search results)
❌ 5 screenshots = 5 different selling points (no one remembers)

Step 4: Subscription + privacy + labels (40–50 min)

Subscription disclosure (required)

Goes at end of Description + inside the paywall:

NapKit Pro is a subscription.

• 7-day free trial, then $4.99/month or $29.99/year
• Subscription auto-renews unless cancelled 24h before period ends
• Manage / cancel in App Store Account Settings
• Terms: https://yourapp.com/terms
• Privacy: https://yourapp.com/privacy

Missing a line = rejection.

Privacy policy URL

Fastest options:

Termly - free generator
A public Notion page works too
Must cover: data collected, who you share with, deletion process

App Privacy nutrition labels

Fill in App Store Connect → App Privacy. Be honest — review checks.

If you installed:

PostHog → "Usage Data" + "Diagnostics"
RevenueCat → "Purchase History"
Notifications → "Identifiers"

Age rating

Utility apps usually 4+, unless:

User-generated content → 12+
AI chat / generation → 12+ (play safe)

Step 5: Review notes + submit (50–60 min)

Review notes template

Hi reviewer,

This app helps users [core feature in one line].

Test path:
1. Launch the app, go through onboarding (4 steps)
2. Tap "Start a nap" on the home screen
3. Pick 20 minutes, tap Start
4. Subscription paywall appears after first completed nap
5. Use sandbox account below to test purchase

Sandbox account:
  Email: reviewer@yourdomain.com
  Password: TestPass123!

Note: Subscription is required only for [premium feature]. Free users can
[describe free experience].

Contact: support@yourdomain.com